How to lead your hotel through the COVID-19 crisis:
Actionable insights for Directors of Distribution, Revenue and Marketing

COVID-19 has been devastating for the global hospitality industry

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Local and national lockdowns, travel restrictions and closed borders, combined with people’s widespread reluctance to board flights, have meant that hotels have struggled with occupancy rates far below pre-pandemic numbers. 

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Six months ago, the Fornova team made predictions about the post-COVID-19 recovery. We asked ourselves questions like:

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• Which segments will kickstart the recovery?

• Will OTAs emerge stronger or weaker than before?

• Could the major chains keep growing through brand conversions of independent properties?

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What can you do?

You can now find out whether our predictions are on track to become reality and, most importantly, what they mean for you as a hotelier and what actions you can take today to mitigate any impact, such as:

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• Who to target with online marketing and which metasearch sites to bid on

• Why you need to guard against aggressive country rates campaigns

• What to do if OTAs degrade rate parity

• How to best take advantage of Google's services for hotels

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Download our free e-book with actionable insights for Distribution, Revenue and Marketing leaders, to navigate the uncharted waters of the COVID-19 crisis.